Dieter Rams
German · 1932–
Industrial designer whose ten principles of good design became the foundation of modern product design. His work at Braun and Vitsoe defined functional minimalism.
Wikipedia ↗“Gutes Design ist so wenig Design wie möglich.”
German
“Good design is as little design as possible.”
“Gutes Design ist innovativ.”
German
“Good design is innovative.”
“Gutes Design macht ein Produkt brauchbar.”
German
“Good design makes a product useful.”
“Gutes Design ist ästhetisch.”
German
“Good design is aesthetic.”
“Gutes Design macht ein Produkt verständlich.”
German
“Good design makes a product understandable.”
“Gutes Design ist unaufdringlich.”
German
“Good design is unobtrusive.”
“Gutes Design ist langlebig.”
German
“Good design is long-lasting.”
“Gutes Design ist umweltfreundlich.”
German
“Good design is environmentally friendly.”
“Gutes Design ist konsequent bis ins letzte Detail.”
German
“Good design is thorough down to the last detail.”
“Die ästhetische Qualität eines Produktes ist integraler Aspekt seiner Brauchbarkeit. Denn Geräte, die man täglich benutzt, prägen das persönliche Umfeld und beeinflussen das Wohlbefinden. Schön sein kann aber nur, was auch gut gemacht ist.”
German
“The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.”
“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.”
English
“We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with. We need to understand the problems, and we need to understand that we have to address those problems.”
English
“I imagine our current situation will make people think about what is really important in their lives.”
English