Dieter Rams
German · 1932–
Industrial designer whose ten principles of good design became the foundation of modern product design. His work at Braun and Vitsoe defined functional minimalism.
Wikipedia ↗“Gutes Design ist so wenig Design wie möglich.”
Deutsch
“Good design is as little design as possible.”
“Gutes Design ist innovativ.”
Deutsch
“Good design is innovative.”
“Gutes Design macht ein Produkt brauchbar.”
Deutsch
“Good design makes a product useful.”
“Gutes Design ist ästhetisch.”
Deutsch
“Good design is aesthetic.”
“Gutes Design macht ein Produkt verständlich.”
Deutsch
“Good design makes a product understandable.”
“Gutes Design ist unaufdringlich.”
Deutsch
“Good design is unobtrusive.”
“Gutes Design ist langlebig.”
Deutsch
“Good design is long-lasting.”
“Gutes Design ist umweltfreundlich.”
Deutsch
“Good design is environmentally friendly.”
“Gutes Design ist konsequent bis ins letzte Detail.”
Deutsch
“Good design is thorough down to the last detail.”
“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.”
English
“I imagine our current situation will make people think about what is really important in their lives.”
English